Digital Systems Architect

I design the digital and AI enabled systems that turn marketing into revenue infrastructure.

I help complex B2B and multi brand organizations build the digital experiences, data, and automation that make marketing measurable, scalable, and built to convert.

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Experience across

mSupply
RectorSeal
RealEats
GreenLine
Selected Work More case studies in progress

RectorSeal · 126 brands

Rebuilt the digital experience that drives revenue

Restructured search, product pages, content, and automation around how customers actually buy, turning the website into a revenue engine.

$7M → $50M + Digital revenue · 157% growth in Year 1
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MSupply · 16 brands

Building digital marketing from the ground up

Unified a fragmented stack across 16 acquired brands, built data and segmentation from scratch, and engineered campaigns to convert.

$150K → $650K Seasonal campaign revenue · more than 4x
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CLEAN CLEAN

Building a D2C brand from zero

Case study in progress

RealEats

Digital growth for a subscription food brand

Case study in progress

Thought Leadership

The AI Operations Playbook

Coming soon