The lever no one is pulling
I find the way to growth, then build the engine and the team that connect marketing to revenue.
AI fit check
Is your role a fit?
An AI reads the role against my work and shows where I fit, with the case studies behind it.
It can be wrong, so let's talk it through. I don't keep what you type.
For B2B2C companies that sell through sales teams, partners and multiple brands, I work across sales, product, IT and creative to connect the data and the customer journey, so marketing earns its share of revenue, with AI built into how the work gets done. Across products, subscriptions and software.
The system
How data becomes revenue
How I launch, sell and keep customers, and the AI forward teams that run it all. Pick an area, then an example.
How I lead
Build the team, align the organization, grow the people
I don't hire ahead of the system, or build the system without the people.
Pilot it, prove it, then hire to scale.
RectorSeal story →Lead across teams I don't manage, with shared playbooks and visible priorities.
MSupply story →Grow people's curiosity into the work they want to do.
Selected work
RectorSeal · 126 brands
Rebuilt the website around how customers buy
Search, product pages, content and automation, all rebuilt in the customer's own words.
MSupply · 16 brands
Building a marketing system from the ground up
Put 16 acquired brands on one marketing stack, segmented their customers for the first time, then built campaigns on that data.
CLEAN CLEAN · my own brand
Building a subscription brand from zero
Owned the brand, the offer, the store and the marketing, then rebuilt the business around membership once testing showed what a member was worth.
Experience across
Let's talk about where growth is stuck.
I'll show you where I'd look first, and how I'd build it with your team.