About
I listen first, then build the system that fixes the problem.
I've spent my career listening to customers and turning what they need into products that work. I did it in operations, then in product marketing, and now in the marketing systems I build.
In 30 secondsA client, a founder and a senior developer on my team, in their own words.
Read the quotes
I’m Amelia. I start with how the whole business works.
“She is not afraid to say, ‘that won’t work,’ and explain why, and also to say, ‘that is a great idea, I hadn’t thought of that.’”
A client
“She’s also prepared to take the next steps to implementation where others might hesitate.”
A founder I worked with
“Under her leadership, I always know what’s next.”
A senior developer on my team
Tell me what you’re working on.
Amelia Glickman, amelia@glickman.tech
The thread
From physical products to marketing systems
My first career was building homes. As cofounder of a green building company, I turned what customers wanted into designs and treated each home as a product built to their specifications. I also ran operations, and cut costs by roughly 40 percent by making the whole operation more efficient.
From there I moved into product marketing and go to market, then into digital products and eCommerce. The products changed. The work stayed the same. Find out what the customer needs, decide what matters most, and build the thing that gets them to act.
What I believe
Say what the business is, then listen
Good work starts with saying what a business is in one sentence. Everything else gets built around that. Then I listen to customers, and to the sales, support and service teams who talk to them every day.
That tells me which advantage to lead with, what to say, and the one action each page should drive. It's also why conversion is my strength. I can take everything a company knows and narrow it to the one thing the customer needs to do next.
I set the direction, build the systems myself and bring the team with me, so the work ships.
What makes the work different
Founder habits, at enterprise scale
I learned to build at startups, pitching investors and winning recognition for the most innovative product in a Google accelerator. That taught me to move fast and focus on what matters. I bring the same habits to larger companies.
I've built marketing systems from zero at a publicly traded company and across a private equity backed portfolio of sixteen brands. Working in many industries taught me which patterns hold everywhere, so the method travels.
How I work
Direct, warm, focused on what ships
I find the real problem
I listen and ask the hard questions, so we fix the cause instead of the symptom.
I make complex things simple
I learn fast, take in a lot, and narrow it to what matters most.
I turn strategy into steps
Steps people can act on. Then I stay with them until the results show up.
I move teams forward
I connect the pieces across teams and bring people with me.
Background & Credentials
Programs & Affiliations
Google for Startups
Accelerator, innovation award
MassChallenge
Mentor